3D event design is a smart response to digital venue sourcing. Cvent research shows that 77 percent say they search venues online before contacting sales staff. Your website should be at the forefront of business acquisition. It’s important to make an impact.
Make the most of your space. Let planners see your property’s best features and let them imagine their event in it. Get a head start on the rest with 3D photorealistic event design visuals.
It doesn’t require much knowledge to bring the 3D design to life using 3D event creator apps and software. These 3D visuals include interactive photorealistic maps of venues from SocialTables. They can improve your website and increase client acquisition.
Discover the Best Ways to Use 3D Designer Visuals
Attract more Millennial planners
The largest generation of Americans today is the millennials. They are tech-savvy and use it in their professional and personal lives. They love self-service options that allow them to control their research and purchase experience until they ask for assistance. Millennial planners will love the self-service, tech-forward experience of having 3D event design information on their website.
This demographic values experience, so make sure to include interactive elements such as the ability for millennial planners to “walkthrough” 3D event spaces. They can explore every corner and detail. The digital floorplans are available to millennial planners, which they can download to their event planning software.
Do not tell, show: Show how events fit into every space.
Show how your banquet room will look when it holds 350 people. Next, you can show how the room will look for 250 guests. This includes seating nooks and entertainment. Planners who have large groups will appreciate the ease of setting up, while smaller planners will find it easy to see how your venue could feel right for them.
It is also useful to show the relationship between the spaces within the hotel. People can visualize the distance between the meeting and the lunchrooms or the bathroom location relative to the event spaces. This feature is great for people with mobility issues, but everyone will appreciate it.
Potential clients may find it difficult to perceive the space in a room using 2D layout software. This common problem can be solved quickly with photorealistic 3D software. Planners can easily determine if your venue spaces will meet their clients’ needs.
You will have a competitive advantage over the venue’s competitors.
The website is an important target for how your property can be distinguished from the rest. Cvent has conducted extensive event and meeting research that found that 67 percent of buyers’ journeys now take place online.
Stand out from the rest. Make sure your property is visible early on in the process. This will allow you to showcase its potential and make it easy to source.
You can use feature visuals to capture many events, such as weddings, company meetings, and awards ceremonies. All your rooms and areas are included–anywhere you think your customers might be interested in hosting part of your event. Don’t forget about spaces that might not be visible, like outdoor spaces for tents or lobbies for pre-banquet cocktails.
Attract international and remote event clients.
Sometimes, planners can’t travel to your property for a site tour. Maybe they could travel to your property for a site visit. However, skipping the trip saves money on the event budget. This is great news for venues.
Interactive 3D maps can be used to show off your property remotely. They also give planners and clients the assurance that the location is perfect for their event. Interactive 3D maps are more than static photos and pre-recorded video tours. Potential clients can control how they move around it just like they would on real sites visit to get a feel of the space.
This benefit is even greater if potential clients speak a different language than English. Clear visuals reduce the language barrier. These visuals greatly reduce the difficulty of answering clients’ questions about spatial relations and layout or augmenting information with photos and 2D diagrams.
A picture is worth a thousand phrases, as they say. An interactive, photorealistic 3D map can be worth a million dollars to event planners. They need to absorb lots of information about your space quickly.
You can give a great impression of the popular venues for your event.
The event lighting flow and feel of your sure-thing spaces. Let people see the spaces and what an event could look like in them, however often they wish.
Show how many events can incorporate the feature if something extraordinary is in the space. A wedding setup should be centered on the mountain view. You can also use the view as a backdrop by placing a speaker’s podium so that the view is dramatic.