Planning a wedding is one of the most difficult jobs in the event industry. It is also one of the most rewarding and important jobs in the events industry. Planners oversee the wedding timeline. They are responsible for ensuring that the couple’s wedding is exactly what they want it to be.
Learn how to be a wedding planner. Continue reading to learn how to become a wedding planner. We will cover the steps to get started and the things you can do once your feet are on the ground. A few frequently asked questions are also answered about wedding planning.
Learn how to be a wedding planner in just 5 steps
Step 1: Establish clear-cut wedding planning goals.
This goal will change over time, and that’s okay. It’s important to have a plan before you start any project. Are you a dreamer of hosting celebrity weddings like Mindy Weber? Perhaps you are interested in working with venues within your local to make the day special for them. You might want to travel and throw destination marriages on exotic islands or Italian lakes. There are many options available. It’s up to you.
Step 2: Perform industry research.
After you have established your goals, you can plan how you will reach them. Start by creating a list of questions to which you don’t know the answers. What is the maximum amount of money I can make? Is it high-demand for wedding planners? How do I find my first client? Prioritize research before you start. This post is a great place for you to start. You can also check out industry studies like the Newlywed Report by WeddingWire and the American Wedding Study by Brides.com.
Step 3: Consider formal wedding planner training.
You don’t have to hold a degree or certificate to become a wedding planner. If you are new to the industry or have no prior experience, it can be very beneficial to learn the ropes and the intricacies of the industry. For example, the American Association of Certified Wedding Planners was created by “wedding professionals who recognized the need to educate those looking to be wedding planners and to raise the standards of those already in this field through continuing education and certification.” It offers both in-person and online training. The course takes two months, and students can apply for membership as a Trained Marriage Planner after completing the course.
The Longevity wedding planning institute offers another option for those interested in becoming Certified Wedding and Event Planners. The course takes between 8-and 12 weeks to complete. Graduates receive a certificate and a letter of recommendation and the professional Certified Wedding and Event Planning designation. One graduate said, “I would recommend Lovegevity courses for those ready to take the leap and pursue their dreams.” “The Certified Wedding Planner course was just what I needed to feel confident that I was moving in the right direction.
Step 4: Create a business plan.
Do you remember Step 1 and Step 2 goals? You can use a lot of this information to help you write your business plan. There are many templates and resources online that can be used to assist you. We go into more detail in a separate post, The Essential Steps for Starting an Event Management Company. These are the highlights of your business plan:
- Executive summary. Write down your goals and your mission statement. Describe why your business will succeed and how you will go about it.
- Company summary. Do you intend to have a team, or are you going it alone? Your background, location, and information you would like to share on your website’s section “about” will be included.
- Services and products to be offered. Here you can go into detail about the products and services you offer. What price are you willing to charge? Who do you consider your immediate competition? Do not forget to find ways you can be different.
- Summary of market analysis. Find out who your target audience is and plan to win their business.
- Strategy and execution summary. Create a sales strategy and a forecast. Also, identify milestones that you want to reach.
- Summary. This will depend on how many planning partners you have if any. This section contains both an organizational structure as well as a personnel plan.
- Financial plan. This section contains your expected fixed and variable expenses, marketing cost, taxes, etc. This section also contains a break-even analysis, projected profit, loss, projected cash flow and projected balance sheet.
Step 5: Develop a marketing strategy.
Your business won’t succeed if it doesn’t have the right marketing plan. Like web marketing, marketing to wedding planners is about understanding the needs of couples and reaching them on the channels they prefer. Here are some tips:
- Utilize social media. Approximately 40 million people use Pinterest alone to provide wedding planning advice. Make it a priority to establish a presence if you don’t have one. The same applies to LinkedIn, Twitter, Instagram, Facebook, and Instagram. Use relevant hashtags to reach more people.
- Start blogging. This is a great way to get noticed and share your expertise.
- Leverage testimonials and reviews. A 2019 WeddingWire study shows that reviews and testimonials are what couples consider most important when choosing vendors to work with.
- Get involved with publications. A feature in a national or local publication can boost your business. Reach out to outlets and present a unique angle. You can also make yourself available to answer questions. Bonus points for obtaining a backlink to your website, blog or social media profiles. Backlinks can be SEO gold.