The Year of the Social Media Platforms Event Planners Must Watch

Event planners with a solid understanding of maximizing their event’s social media strategy will find a lot from the latest social media tools. These must-know tips and tricks will help you create memorable VIP experiences, determine which social media posts have helped drive ticket sales, analyze your digital branding compared to similar events, and many other things.

How to Maximize Social Media’s Latest Tools for Event Planning

MobileMonkey – Use chatbots for Facebook messages to be more efficient

MobileMonkey is a Facebook tool that scales your direct messaging strategy. It is endorsed by Neil Patel and boasts an average 154% increase in audience engagement. MobileMonkey is used most frequently for chat blasts and lead list building.

Event planners should use it:

Facebook Messenger receives over 20 billion messages every month from people and businesses. This means your audience is likely to be open to this communication channel. It can be used to thank event registrants and share exclusive content. You can also reach out to potential attendees using simple relationship-building tools like themed memes or tip videos.

TikTok – Tease early ticket release.

TikTok could be the new Vine. Although initially created as a music-backed video creator, TikTok has become more than just a popular app for lip-singing. This social media platform is similar to Facebook and Instagram, offering public search, follow and share options. It’s also very popular with younger people.

Event planners can use it:

Use TikTok to promote your events. You can make funny or engaging clips promoting ticket releases and other special offers for fans. To reach more people, add your event hashtag to your post. You can also consider working with TikTok influencers. Follow related accounts, show love in the comments section of others, and be authentic in your interactions.

Buzzsumo – Strategically select your event registration page’s URL.

Buzzsumo can be used for many purposes, but its most important function is to help marketers discover what’s hot online using a keyword search. It allows you to see how other brands advertise their event and which content is doing the best for that particular topic.

Event planners can use it:

This research tool can help you narrow your options for event domain names to the most searched-for, popular, and in-demand phrases. Although the tool is focused on blog titles and social shares, once you have entered your event’s topic or theme, the search results will give you an idea of who your audience is most interested in. This information can be used to create your event registration website address.

Keyhole – Narrow down your event hashtag options.

A keyhole is a simple tool that allows users to dig deep into various digital marketing strategies. You can access the following features:

  • Campaign monitoring and influencer discovery
  • Brand reaction analysis
  • Real-time event monitoring
  • Deep market research insights

Event planners can use it:

Keyhole can help you find high-performing hashtags and help you monitor their performance once they are made public.

If You Like This, Then That: Automate your online profiles.

You can create custom codes for each online interaction you want to use for your event. The best thing is that most If This ThenThat users already have codes you can use. You can automate most of your marketing tasks by logging into your accounts and following a few simple steps.

Event planners can use it:

The If This Then That will save you a lot of time by automating these actions. It can be used to automatically retweet any post that contains your event hashtag on all social media platforms. You can also use it to sync smart voice-assistant devices with your phone’s VUI, so they respond to the same commands you give your phone even if you aren’t there.

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