This Step-by-Step Guide will help you design the best event banners, flyers, and posters.

A basic understanding of the basics is required to create effective event flyers, banners, and posters. You must first understand the best design principles and practices. Next, you need to find the right tools for your job. You can learn from real-life examples if you want your event marketing collateral to shine. It sounds overwhelming, but we will cover all of it and more!

How to design event banners

There are many ways to promote your event, including banner stands, banner ads, and social media banners. These tips will help you make something appealing and memorable no matter what kind of event you are currently working on.

What should be on a banner?

These are absolute must-haves.

  1. Large and easy-to-read text. Take font into account. Helvetica and Georgia are the top fonts that are easy to read.
  2. One, clear message. This event banner copy is written in the language of your audience and ends with a call to action.
  3. Use a relevant image. This seems common sense, but it’s surprising how many stock photos are used for event banner design. Psychology experts also tell us that people retain 65% more information when an advertisement is paired with a specific image (compared to the 10% retention rate for messages that don’t have images or images that are too general).
  4. Color psychology. More energy and therefore more action from the observers, the.
  5. Smart background options. Solid colors are great for promoting products and people. A photo background is an excellent choice for abstract ideas or internet-based services.
  6. Five lines maximum of text. Banner ads should be limited to five lines. Limit your main message to one or two sentences and keep additional lines to a few words.
  7. A balanced layout. You must place the following items correctly: the company logo, your main idea (in one or two lines of text), and the CTA.

How to make the best event design banner

Here’s how you can design a banner stand or cover for your tradeshow.

Step 1 – Find out more about where and how the banner will appear. If you have an all-black booth, you may want to use a different banner color to make it stand out.

Step 2 Align your campaign’s banner vision. Do you want to increase your email list subscribers? You should offer an incentive to sign up. Do you want to spread the brand’s name? Choose striking graphics or graphics that are disruptive and eye-catching.

Step 3: Choose your layout. These top banner layouts work.

Step 4 – Add your logo, main copy and CTA. Your banner space should not be less than 50%.

Step 5 Add minimal detail text (if necessary). You can trim the fat using different colors, shorter words, or an image conveying the same message.

Step 6 – Add any relevant social media pages or website links. This is especially important for events focusing on inbound leads or audience building.

Three Awesome Event Banner Examples

  • Recruiting Event Stand: Simple text, bright colors, and striking images convey all an event attendee needs at a glance. It’s important to clearly explain the benefits attendees will receive at your booth if they decide to visit you at an event where you are more focused on building relationships than selling.
  • Brand Building Retractable banner: This paint company wants attendees to know they offer a high-quality product. This memorable and creative image showcases a delicious treat as tasty as the colors they offer.
  • Registration Maximizing Banner Ad: SXSW retains its strong sense of style while staying straight to the point. It takes only two seconds to learn about the event, what you can expect if attending, who it sponsors, and when/where it will be held.


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