Corporate event management is all about making the most out of every event and bringing people together in unique ways for a company. Corporate event planners can take care of everything, big and small. To ensure that the event is a success, corporate event planners take care of every detail from start to finish.
A career in corporate event planning requires that planners are skilled at building relationships, conducting venue research and negotiating contracts. They also need to manage a budget and marketing. typically pays $63,108 per annum.
Today we will look at how top corporate planners make their events come to life. We’ll also share some tips and tricks for managing successful corporate events.
Get the best tips for corporate event management
Even on the best days, corporate event management can be challenging because of all the variables, constant changes and the multitude of stakeholders. These are some tips that the best corporate planners use in order to make every event a success that delivers ROI.
1. You can reserve the venue for multiple consecutive years.
Book a multi-year contract to secure your venue. It can help you make theme decisions and make it easy to bring back vendors who work out every week. You could also save money by guaranteeing that the venue has enough business.
2. Connect to LinkedIn to keep your digital rolodex stocked.
You can create a group playbook by collaborating with great vendors. Make connections with people who are in the event industry. They can help you create event swag and manage catering. Recommendations from your network are the best way to find these people. Look for people you have connections with on LinkedIn. If necessary, ask your old connection if they would recommend working with the new person.
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3. For small events, send invites at least 3 weeks in advance. Notify attendees a year ahead of time for large events, particularly B2B,
It’s sufficient to give three weeks notice so they don’t forget about your event. If you are sure there will be a lot of interest for the date or it is a holiday, send out your invitations several months in advance.
It is important to know your date well in advance, especially for larger B2B events. Because companies have long buying cycles, it can take several months for employees to get approved for their travel and education budgets.
4. Use seamless RSVP.
It is becoming more difficult for people to RSVP these days. This is especially important as you will need to know the exact number of guests in order to make spending decisions. Send out invites by email with one-click buttons and pre-addressed, stamped envelopes. As mobile phone usage continues its rise, you might also consider having people text you with a YES/NO response.
5. Include impact analysis in your sponsorship packages.
Treat your sponsors as the stars they are. You should also get their feedback after the show. Also, be proactive and send your sponsors a report detailing the show’s impact. Track and capture leads from the show. Show your brand awareness growth by reporting on any social media coverage. Interview show participants to obtain quotes about sponsors. Include those in the analysis report.
6. Learn how to negotiate.
There are many aspects of corporate event management that you must negotiate. A class can help you know when to give and when it is time to pull. You can wait a few days before committing more business at lower rates and getting quotes from your competitors.