It takes more than top-notch organization skills and creativity to stand out in the event-planning industry. These skills are important, but it is equally important to be able to communicate your vision quickly with current and potential clients.
Planners and event designers use CAD (computer-assisted designing) and 3D event design software to create memorable visuals. Which one is best for you, your event production company, or your team? We will show you how these design tools differ and how they overlap.
You will need it no matter what type of event design software you choose.
Visuals are more easily absorbed and understood than words. Crosswalk signs feature people walking and hands, so they are easier to read than words. Stop signs also have distinctive shapes and colors.
The show stage’ of event planning is now more important than ever. To better understand you and your event planning style, clients have already viewed your website before they speak with you. Even though the conference is three years away, executives need to visualize it today.
3D and CAD event software allows you to meet their curiosity with striking visuals that they will remember.
With 3D event design, impress your clients online.
Your event planning website should be your calling card. Your event planning website is where potential clients first see your creativity and real-world results. A gallery of photos is an important selling point. However, 3D visuals can help clarify the event planning process for clients and make them feel like they are in good hands.
3D design ideas for your event-planning website
- The evolution of event design from a blank space in 3D to photos of events in full swing, step-by-step.
- You can include CAD drawings of unusual furniture that you have used in theatrical layouts.
- Showcase your event design in 3D using visuals
- A 3D video walkthrough of your event design will impress visitors to your site. (More details are below.
To win event business, bring 3D designs to client pitch meetings.
3D models can help clients visualize the outcome of working with you when you are competing for a contract. To create a proposal for an event design, gather as much information as possible. It is important to get insight into your potential client’s event goals and style. You can research potential clients online to see photos of past events, especially if they are a non-profit or company. Individual clients will have a lot of information from the initial phone call or their website forms.
This information will allow you to create a 3D model of your initial brainstorming ideas. Could you share it with them during the meeting? You can let them know that you will follow their lead, and the design can be modified as needed. A design will show that you can work quickly and have great ideas.
Illustration of how 3D event designs can help you show the difference between client requirements and a venue.
Many clients have their ideal locations, but sometimes these venues are not ideal. A non-profit client might want a central, high-profile venue to host a small fundraising gala. However, the space is not intimate enough. A company might want to host an annual meeting in a hotel, but the conference rooms are too small.
You can easily find the venue’s dimensions and upload layouts from websites such as the CVENT Supplier Network. 3D design software allows you to add tables quickly and show how the space is not suitable for your client’s goals. This makes it easier to communicate your concerns, and clients will be grateful for your willingness to show problems in the space.
Clients and decision-makers can take 3D tours of the event space.
The best 3D Event Planning Software allows venue ‘walkthroughs’ and ‘fly-throughs’ to your clients, even if they live across the country. During in-person meetings, you can also lead your clients through a 3D walkthrough on your tablet or laptop.
Virtual visits to the space may reveal issues that only the client can see. They may discover that they require more tables in the VIP area because the number of attendees has grown since the event brief. Your client might prefer a central location for their information kiosk during a conference. A walkthrough of the space can show why a branded element elevates it to the attention of a corporate client who is reluctant about having it.
Third, 3D walkthroughs can be very impressive and give clients the feeling that they are in good hands. These experiences can be a great way to drive future engagements or referrals.
Better design can help you push the envelope in event planning.
You might want to take your event planning to the next level by adding large-scale events or unique event designs. This is where CAD software can be of great help. You can either learn the software yourself or let a tech-savvy team member develop their CAD design skills.
You can create original event elements using CAD software. An entirely new bar configuration with internal lighting? A string quartet can use a stage with a stepped platform in the middle of a ballroom. Unique booths for contemporary furniture expos? Your imagination is the only limit. (Okay, and your budget.)
Original design requires a lot of planning and a large budget. Safety testing for platforms and stages will also be necessary.