How do I write a review of an event? These are the steps to creating the best event reports. Find out how to make your evaluation persuasive and what tools to use. Also, get advice on how clients and bosses can prove ROI. Learn how to adapt your event report for exhibitions and demonstrate value to key partners.
How do I create an Event Report?
You can create an event report using any digital word processor. Basic information about the event, such as date, time and location, is required. You can add sections on each major event, such as marketing, vendors and attendee demographics. All relevant metrics should be included, including a personal assessment of the event, attendees’ opinions, and whether the original goals were met.
Use an event report template to organize your thoughts and ensure that no detail is missed. You can then illustrate your findings by adding valuable details such as vendor quotes, poll results and sales data charts.
In just a few steps, how to make the best event report
These simple steps will help you create a comprehensive event report that gives you more insight into the success and failure of your conference, trade show, or activation.
This event review template will help you jumpstart your evaluation. To get a complete view of event results, include each item below.
Make an executive summary.
The event overview should be summarized with highlights and conclusions. The summary should not exceed one page and be easy to read. Use bullet points, short sentences, and subheaders to get your point across.
You should include the main objectives, timeline, budget details, venue details, dates/times and names of vendors and event organizers.
Include details specific to each event type. An example is a trade show report that includes information about booth design, activities, giveaways, and swag.
To create the best event report, you should summarise all attendees’ feedback that is most relevant to your primary objectives.
Invite attendees to send their tweets, posts on Facebook, and LinkedIn reviews. Send out satisfaction surveys to attendees via email.
Describe the event’s success, including its structure and speakers.
Name the most attended lectures and presentations, along with their hosts. In a few sentences, please explain how the event schedule was structured and its strategy.
Using your event goals as a lens, consider the pros and cons associated with your venue.
You can, for example, summarize how your trade show booth placement helped or hurt you based on foot traffic and competition from nearby displays.
Share marketing analytics and pertinent KPIs.
You can use figures and event KPIs like the number of social media posts using the hashtag, increased email list subscribers and the unique website visitors during the event.
Use survey results and sponsor revenue to make the best event report.
With previously agreed metrics, prove return on investment. Details such as sponsorship link clicks, sponsor coupon codes, and mentions on social media should be included.
Compare vendor experiences.
Email survey vendors to assess their satisfaction and determine if their event goals were met. Keep survey questions to five multiple-choice numbers or less and leave space for brief comments.
Assess the performance and satisfaction of event staff.
Think about the answers to questions like Was there too much or too little event staff? Was the staff able to meet their expectations? They felt supported by the organizers during the event.
End with suggestions for future events.
Give your official takeaways and advice to readers who might want to repeat the event in the future. Highlight your key findings and ensure that the data from previous segments support each one. All recommendations should be actionable and relevant to the intended audience.