Did you know that 58% of event planners use search engines for venues, and 34% use online listings and databases to find them? After your venue has been found, it is time to start selling your event. There are many ways to use the event software you already have to filter leads, persuade planners, and book most of your venues.
Discover Event Venue Selling Techniques for Weddings & Banquets
Look for solutions that automatically update with new features and tools.
These tips will help you sell more, whether you are looking for ways to book all of your hotel’s meeting rooms or just a few booths at your convention center.
You can help your team spend more time focusing on high ROI activities than wasting time searching for, finding and upgrading software. You can use a program like Social Tabs to automate updates. This will ensure that you always have the most recent bug fixes, new features, and user experience updates.
Automate administrative tasks so you can spend more time on new business.
You can create an automated email campaign to collect testimonials from former collaborators. To capture and store replies, use an aggregator such as Google Forms. These testimonials can be used on your website, social media campaigns, and B2B case studies.
Visual tools can be used to highlight the uniqueness of your venue.
A virtual website is one of the best ways to do this. You will need photos from multiple angles to create an impressive room showcase. It’s also good to add text or video footage of key features and amenities. Ensure you answer any frequently asked questions throughout the tour. Information about booking policies, technology rentals, and day-of assistance should be included.
Prioritize and rank leads to get back to the highest ROI contacts quicker.
You can, for example, use a targeting tool for your website. Site visitors who leave your site will see ads for your venue on major search engines and social media. Make sure you have a clear and concise sales pitch when creating a retargeting advertisement. Combining your text with an attractive image (preferably one that is well lit in your most popular space) will make your retargeting ad stand out. Make sure you link each ad on its landing page to keep track of which ads have been clicked on and which are not.
Before the first consultation, pre-qualify prospects.
Your space may not be the right fit for everyone. Intake forms should include 1-3 questions used as a survey. You can either ask yes or no questions or use a drop-down menu with five or fewer suggested answers.
A common question to ask is about the budget. What range of money best describes your client’s finances? This data can be compared with past bookings to determine which budgets are most likely to book your location.
To eliminate any friction in the buying process, create a seamless booking experience.
This can be done in many ways. Experts recommend optimizing your page loading speed ( 47% of visitors expect pages to load within 2 seconds). Multiple payment options are possible. You can also simplify your web forms by keeping your questions to the essentials in one column.
To close deals quicker, create and save contract templates.
You can create multiple contract templates to cover all your customers. If you host many weddings, you should create a template that can be customized for event planners. Make another template for DIY brides. This will help you expedite the booking process and take advantage of buying momentum.
All your booking and request details can be found in one place.
Whether your event software offers this feature, it is important to keep all client contact information in one place. It is easier to find, reference, follow up, and search for. A large team ensures that every request is answered and nothing gets lost. Use free tools such as Google Drive, Dropbox, and iCloud to protect your data.